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How South African Websites Can Adapt To Google’s June-July 2021 Core Update
Every algorithm update released by Google is oriented towards improving the users' experience. The Google Core Updates, which it rolls out a few times each year, always proves to be an effort in that direction. The latest stream of updates by Google is somewhat rolled...
Why Every Business Should Be Using SEO and PR
For many businesses, especially early-stage startups, it can be difficult to know where to spend your time and money. While there is no easy answer, one of the most effective ways to grow your brand is through an integrated marketing strategy that combines SEO (search...
Choosing an Automotive Marketing Agency in South Africa
The automotive industry in South Africa is increasingly competitive— it’s best to partner with a marketing company if you want your company to stand out from the competition. Unfortunately, not all automotive marketing companies are created equal. Consequently, it’s...
Case Study on SA Coronavirus Government Portal Website and Google SEO
The South African government issued a gazette on the weekend of 27th March stating that every SA website needs to include a link to https://sacoronavirus.co.za/ See 5.14 in PDF: http://www.gpwonline.co.za/Gazettes/Gazettes/43164_26-3_Telecommunications.pdf This...
Productivity Tools and Tips for Working From Home
A lot of workplaces in South Africa are preparing their workforce to work from home. For those who have never worked from home it can be tough to get into a routine and be productive. From distractions to using the correct web tools, here are some tips. Setting up...
Coronavirus: Changes We have Noticed to Google Ads & SEO
It is natural that some companies are seeing it logical to cut their spending on Google ads or stop them completely in view of the current climate. Data from the US shows that there is a decline in clicks on ads. Since the pandemic in the US, conversion rates on...
Digital Marketing Trends For 2020
As a digital marketing agency, it is important to continually monitor trends, review previous trends, and observe how they are being adopted or whether they are just a passing phase. From various research reports and surveys of tens of thousands of marketers in...
Marketing Tips For Wedding Venues in 2020
In this article, we will be exploring a few tips for marketing your wedding venue in 2020. Wedding venues boast some of the most beautiful, well-kept venues in the world. The care and investment that goes into getting them established can be extensive and a massive...
The State of Digital Media
In 2020, we’re in an era where we all agree that social media, SEO, Google Ads, live and fresh websites are essential to all businesses these days. It used to be consumer brands or FMCG brands that needed social media. Now we hear ads that do the best on Facebook...
The Importance of Owning Your Digital Real Estate
Last week I was part of a discussion where a new agency had taken over from another digital agency on a Facebook marketing project. The old agency took the client’s Facebook page hostage, kicked off all page admins and refused to hand the page over to the new agency...
