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Productivity Tools and Tips for Working From Home
A lot of workplaces in South Africa are preparing their workforce to work from home. For those who have never worked from home it can be tough to get into a routine and be productive. From distractions to using the correct web tools, here are some tips. Setting up...
Coronavirus: Changes We have Noticed to Google Ads & SEO
It is natural that some companies are seeing it logical to cut their spending on Google ads or stop them completely in view of the current climate. Data from the US shows that there is a decline in clicks on ads. Since the pandemic in the US, conversion rates on...
Digital Marketing Trends For 2020
As a digital marketing agency, it is important to continually monitor trends, review previous trends, and observe how they are being adopted or whether they are just a passing phase. From various research reports and surveys of tens of thousands of marketers in...
Marketing Tips For Wedding Venues in 2020
In this article, we will be exploring a few tips for marketing your wedding venue in 2020. Wedding venues boast some of the most beautiful, well-kept venues in the world. The care and investment that goes into getting them established can be extensive and a massive...
The State of Digital Media
In 2020, we’re in an era where we all agree that social media, SEO, Google Ads, live and fresh websites are essential to all businesses these days. It used to be consumer brands or FMCG brands that needed social media. Now we hear ads that do the best on Facebook...
The Importance of Owning Your Digital Real Estate
Last week I was part of a discussion where a new agency had taken over from another digital agency on a Facebook marketing project. The old agency took the client’s Facebook page hostage, kicked off all page admins and refused to hand the page over to the new agency...
Keeping your Advertising Agency Accountable
Nowadays it seems common practice for advertising agencies to not fully spend the amount that the client allocates to them for digital advertising. Advertising agencies have always made a 16.5% commission on placing print adverts. This does not apply to digital...
When Should Marketing Be Viewed as an Investment?
When one thinks of an investment, one automatically thinks about return on investment. And when you think about an expense, you think of it as a cost where no actual monetary return is gained. As a result, it is common in a recession or economic downturn that...
Are hashtags a waste of time?
By Christopher Smith, account manager, Sha-Izwe Communications Simply put, no, hashtags are not a waste of time, but it depends on how you use them. Many people use irritating hashtags such as: #photooftheday, #followforfollow, #food, #love, #girl, #blue. These...
Developing an Online Marketing Strategy – Consistency
By Christopher Smith, account manager, Sha-Izwe Communications Part 5 of 5 In Part 5, and the final part of this series, we will look at one of the key elements of a successful marketing strategy, Consistency. Many times l have seen people start off with enthusiasm,...