This is a huge question for online marketing or anyone who wants to rank well in Google. We SEOs want backlinks from high-quality websites, even if it’s from our competitors. But do they still work?
What is a backlink?
A backlink is a link from one website to another. Backlinks are used to form a fundamental part of search engine optimisation (SEO), and are certainly among the most important things you can do for your website’s search engine ranking. But if you’re wondering whether backlinks are still working in 2023, you’re not alone. Let’s find out together.
Backlinks have changed over time, but many marketers still rely on them for ranking high in Google. It turns out that the best strategies for getting quality backlinks from reputable sites are more nuanced than simply writing an article and “hoping” it gets syndicated.
A good link-building strategy in place is critical for seeing results. Links can include internal linking and external linking such as a news article from News24.com.
All SEOs can agree that content is king, and quality content will always win, but links are the ones that make it accessible to your target and larger audience. We believe backlinks are the catalyst for increasing your website’s visibility online. For this reason, you need to create high-quality content that appeals to search engines and also appeals to other websites or blog owners. Links will be acquired when they want to share your blog post or other content pieces on their websites.
Real backlinks still work
To rank well in Google, your site needs to link back to other authoritative sites. In fact, Backlinko even found that it’s the number of referring domains linking to your own site that matters more than the sheer number of links. If you want better SEO performance, you need more powerful sites linking to your site. One of the best ways to get some of these links is to publish content that is eye-catching and authoritative.
Backlinks are not all created equal, however, it’s important that you get high-quality backlinks from relevant sites that are more likely to rank well than low-quality backlinks from spammy or irrelevant sites. When it comes to building links for your website, there’s a good chance you’ve been told that you need to get as many links as possible all over the internet. But, when it comes to link building, quality is more important than quantity.
Examples of quality backlinks
A real backlink is another website attributing content back to you naturally, for example, if you send out a press release and the publication attributes the content of the press release back to you and the website has a high domain authority.
Backlinks from high-quality websites
If you want your content to rank in search engines, it’s important to make sure you have relevant backlinks. As long as the pages linking to your content are relevant and from high-authority sites, you can be sure that Google will take notice. While Link building is important, it’s important to note that the quality of your links is far more important than the quantity. It’s also important to remember that the definition of ‘quality’ varies depending on your audience.
Link building is a game of quality, not quantity
Backlinks still work. But in order to be successful, you have to be smart and strategic. Don’t let your competitors get ahead or outrank you. This guide will help you make the right decisions when it comes to backlinks.
We offer a PR backlinking service enquire today if you wish to use it to boost your website’s visibility in Google search