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how google works

How Google Actually Works

Google’s algorithm may seem like a mystery to many people, but in reality, it operates on a set of clear and well-defined principles. Understanding how Google works can help you optimise your website for improved Google rankings and ultimately drive more traffic to your site.

So What Are The Important Ranking Factors?

The Google algorithm takes into account hundreds of different factors when determining the relevance and authority of a website. Some of the most important ranking factors include:

Content quality: The quality of your website’s content is one of the most important factors in determining its search engine ranking. Your content should be original, well-written, and relevant to your target audience. Not using too much AI-generated content, which infact this blog post uses a bit of!

Backlink Profile: The number and quality of backlinks pointing to your website proves time after time to be a key factor in Google’s ranking algorithm. Backlinks from high-quality, authoritative websites can significantly improve your website’s search engine rankings. This is where we use PR to gain more quality backlinks from authoritative websites.

User experience: Google places a high value on user experience, which means your website should be easy to navigate, fast-loading, and mobile-friendly.

Internal Links: Internal linking is a massive factor in Google’s ranking algorithm. Internal links are links from one page of your website to another page within the same site. Internal links can help search engine crawlers understand the structure of your website and the relationship between different pages. They can also help users navigate your site more easily, which can improve their overall experience. We’ve tested on this website, csa.co.za and it’s proven to increase page authority and rankings in the SERPS.

What Next?

Now that you understand some of the key factors that influence Google’s ranking algorithm, you can take steps to optimise your website for better search engine rankings. Some strategies to consider include:

Conducting keyword research to identify relevant, high-volume keywords to target in your content.

  • Creating high-quality content that targets those keywords and provides value to your target audience.
  • Building high-quality backlinks from authoritative websites in your industry using PR and HARO.
  • Optimising your website’s user experience by improving site speed, navigation, and mobile-friendliness.

Work With Us

At CSA ShaIzwe Digital, we specialise in SEO helping businesses optimise their websites for better search engine rankings. Our team of experts can provide a wide range of services, including:

  • Keyword research and analysis.
  • Content creation and optimisation.
  • PR Backlink building.
  • Website design and optimisation.