Building, Growing, Developing & Marketing Brands Since 1987
The past 30 years have seen significant changes in marketing and advertising. However, content (PR and press releases) remain crucial in today’s digital marketing environment. Placing expensive print adverts in various media – for most businesses – is no longer cost-effective or measurable.
It is now possible to reach your target audiences easier and more accurately, such as identifying recently engaged people who will be looking for a wedding venue – or people looking to do an MBA programme based on their educational qualifications and work experience.
We are not like other large agencies who chase awards and put employees on accounts with little or no experience. We use data science to craft a well thought out digital strategy to suit your brand and target market. SEO, blogging, social media, influencers, social media-friendly websites and content marketing must all work together.
It is not only about Google ads. It’s about identifying people who fit a specific profile and those who visit your website. Very important: Your website needs to be functional, SEO and mobile-friendly, and regularly updated.
Your website represents the personality of your company where you gather leads, track visitors and market your business. Numerous businesses have a static website. This is a distinct disadvantage and is penalised by Google.