Public Relations Services
PR is what we do best! Quality handcrafted press releases aligning to your corporate messaging
We are a PR company passionate about building brands in the media
CharlesSmithAssociates/Sha-Izwe, established in 1987, is a long established public relations company, operating in South Africa, the UK, Australia, Europe and the USA. As a digital marketing agency focusing on PR, media relations, digital marketing, website development, and social media, our core business covers writing press releases, print and online media coverage, social media, product launches, events, financial reporting, press release placement, celebrity endorsements, identifying and liaising with brand ambassadors, investor relations, corporate and internal communications, lead generation, crisis control, CSI, change management and company branding. PR and social media are often viewed the poor cousins of marketing. Why? Because anyone can start a PR business or do posts. Talk to established journalists and they will relate at least one horrifying story of how a “PR professional” has destroyed a brand with badly-written press releases. The same goes for social media. is is not about just posting on a digital platform. It needs to integrate to the website i.e. drive traffic to the website.
Our team understands the importance of maintaining strong relations with mainstream TV producers and journalists, crafting briefs that are carefully written to address the appropriate targeted audience.
Does your company or organisation have an announcement to make to the press? We will orchestrate a press briefing to best communicate your message to the appropriate target media.
Utilising all available channels including online, print, radio, television and social media, we will launch your product through focused media channels and combine this with a focused digital campaign.
We will create online content to complement your brand message across all digital platforms such as Facebook, Twitter, Instagram and LinkedIn. This can be integrated to a PR media strategy focused, on obtaining significant media coverage.
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About our PR Services
We also provide TV, radio and print media training. The industries we address include healthcare; environmental; automotive; mining; government; retail; music; manufacturing; and financial services.
Our aim is to provide focused, results-driven print, radio and TV media coverage. To achieve this, we work closely with customers to develop strategies tailored to meet their needs. We have long-term relationships with journalists which we believe has contributed to our successful track record.
Our staff work closely with over 150 different publications covering television, radio, print and online media. Our results are guaranteed, based on pre-determined targets such as the volume of monthly media coverage. We focus strongly on deliverables, ROI and guarantees.
The face of marketing has changed over the years with more options now available to marketers. While Radio, TV and Print remain important channels for marketing, online news services as well as Facebook, Twitter, Pinterest, Instagram, QR Codes and LinkedIn provide additional options.
Another key services is search engine optimisation (SEO). Google’s new SEO rules disqualify many traditional SEO techniques that so-called “SEO experts” still use. We address these new rules relating to website SEO ranking, and have assisted numerous customers to “un-do” Google’s negative SEO rankings of their website.
We have a team of web developers who are fully up to date with Google’s new SEO rules. Website ratings are now being downgraded by Google as a result of these new rules. These problems can be resolved by rewriting sections of websites.
In the area of social media, we support Twitter, Facebook, Instagram, QR Codes and LinkedIn, amongst others. We create and develop social media campaigns aimed to create leads and enhance brand awareness, as well as provide training.
Our advertising services cover print, radio, TV, online and digital media. As a media relations business, we still believe strongly in the importance of both mass and targeted advertising.
Where necessary, we create and run digital adverts, competitions and promotions on social media platforms such as Facebook, and post photographs and videos on Instagram, YouTube, Twitter and Pinterest.