What is Conversion Path?

What is What is Conversion Path??

A Conversion Path is the series of interactions and touchpoints that a visitor takes on their way to completing a desired action, such as making a purchase or filling out a form.

Explanation:

Understanding conversion paths helps businesses identify the most effective marketing channels and touchpoints that lead to conversions, enabling them to optimize their marketing strategies.

Practical Example of Conversion Path:

A visitor might discover a product through a social media ad, visit the website, sign up for a newsletter, and finally make a purchase after receiving a promotional email.

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