Social Proof

What is Social Proof?

What is Social Proof? Social Proof is a psychological phenomenon where people mimic the actions of others in an attempt to reflect correct behavior in a given situation.

Explanation:

In marketing, social proof can include testimonials, reviews, social media mentions, and endorsements that influence potential customers’ decisions.

 

Practical Example of Social Proof:

An e-commerce site displays customer reviews and ratings on product pages to build trust and encourage purchases.

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