SERP (Search Engine Results Page)

What is SERP (Search Engine Results Page)?

What is a SERP? A Search Engine Results Page (SERP) is the page displayed by search engines in response to a user’s query.

Explanation:

SERPs include a mix of organic search results, paid advertisements, and rich snippets like featured snippets, knowledge graphs, and image results.

 

Practical Example of SERP:

When a user searches for “best Italian restaurants in Johannesburg,” the SERP displays a list of restaurants, ads, and possibly a map of locations.

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