Retargeting Pixel

What is Retargeting Pixel?

What is a Retargeting Pixel? A Retargeting Pixel is a small piece of code embedded on a website that tracks visitors and allows businesses to show targeted ads to users who have previously visited their site.

Explanation:

The pixel collects data on user behavior and enables businesses to create highly relevant retargeting campaigns to re-engage potential customers.

Practical Example of Retargeting Pixel:

An online retailer uses a retargeting pixel to show ads to users who viewed products on their site but did not complete a purchase, encouraging them to return and buy.

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