Retargeting

What is Retargeting?

What is Retargeting? Retargeting is a strategy that involves showing targeted ads to users who have previously visited your website or interacted with your brand.

Explanation:

It helps re-engage potential customers by reminding them of products or services they showed interest in, increasing the chances of conversion.

 

Practical Example of Retargeting:

A visitor who viewed a product on an e-commerce site but didn’t purchase may see ads for that product on other websites, encouraging them to return and buy.

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