Relevance Score

What is Relevance Score?

What is a Relevance Score? A Relevance Score is a metric used by advertising platforms, such as Facebook, to determine the relevance and quality of an ad to its target audience.

Explanation:

A higher relevance score indicates that the ad is well-received by the audience, which can lead to better performance and lower costs. It is based on factors like engagement, feedback, and click-through rates.

Practical Example of Relevance Score:

A Facebook ad for a new fitness app receives high engagement and positive feedback, resulting in a high relevance score and more efficient ad spend.

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