Native Advertising

What is Native Advertising?

Native Advertising is a type of paid media where the ad experience follows the natural form and function of the user experience in which it is placed.

Explanation:
These ads blend seamlessly with the content around them, making them less intrusive and more likely to engage users. Examples include sponsored articles and social media ads.

Practical Example:
A tech company sponsors a detailed article on a popular blog about the benefits of their new software, presented in the same style as the blog’s usual content.

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