KPI (Key Performance Indicator)

What is KPI (Key Performance Indicator)?

A KPI is a measurable value that demonstrates how effectively a company is achieving its key business objectives.

Explanation:
KPIs are used to evaluate success at reaching targets, whether for overall performance or specific projects, and can be financial or non-financial metrics.

Practical Example:
A digital marketing campaign might use KPIs like conversion rate, cost per acquisition, and return on ad spend to measure its effectiveness.

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