Exit Rate

What is Exit Rate?

What is Exit Rate? Exit Rate is the percentage of visitors who leave a website from a particular page, regardless of how many pages they have viewed beforehand.

Explanation:

High exit rates on key pages may indicate issues with content, usability, or user experience. Analyzing exit rates helps identify problem areas that need improvement.

Practical Example of Exit Rate:

A product page on an e-commerce site has a high exit rate, suggesting that visitors are not finding the information they need to make a purchase decision.

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