Engagement Rate

What is Engagement Rate?

What is Engagement Rate? Engagement Rate measures the level of interaction that content receives from an audience, such as likes, comments, shares, and clicks.

Explanation:

It is used to gauge how effectively content resonates with the audience, with higher engagement rates indicating more interest and interaction.

Practical Example of Engagement Rate:

A social media post with a high number of likes and comments relative to its reach demonstrates strong engagement.

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