Earned Media

What is Earned Media?

What is Earned Media? Earned Media refers to the publicity and exposure a brand receives through unpaid channels, such as media coverage, social media mentions, and customer reviews.

Explanation:

Earned media is valuable because it is perceived as more authentic and trustworthy than paid advertising. It can significantly enhance brand credibility and awareness.

Practical Example of Earned Media:

A positive review of a product in a popular online magazine generates significant interest and traffic to the brand’s website.

Lets chat.