CPA (Cost Per Acquisition)

What is CPA (Cost Per Acquisition)?

What is CPA? CPA is the cost of acquiring a customer who completes a desired action, such as making a purchase or signing up for a newsletter.

Explanation:

CPA is a critical metric for evaluating the efficiency of a marketing campaign. It considers the total spend divided by the number of conversions.

Practical Example of CPA:

A software company spends $1,000 on a campaign that results in 50 new sign-ups, resulting in a CPA of $20.

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