What is Click Fraud?
Click Fraud involves invalid clicks on pay-per-click (PPC) ads that are intended to deplete an advertiser’s budget or generate revenue for the website hosting the ads.
Explanation:
Click fraud can be carried out manually or through automated bots and can significantly impact the effectiveness and cost-efficiency of PPC campaigns.
Practical Example of Click Fraud:
A competitor repeatedly clicks on a rival’s PPC ads to exhaust their advertising budget, leading to increased costs without genuine leads or conversions.