Click Fraud

What is Click Fraud?

What is Click Fraud? Click Fraud involves invalid clicks on pay-per-click (PPC) ads that are intended to deplete an advertiser’s budget or generate revenue for the website hosting the ads.

What is Click Fraud?

Click Fraud involves invalid clicks on pay-per-click (PPC) ads that are intended to deplete an advertiser’s budget or generate revenue for the website hosting the ads.

Explanation:

Click fraud can be carried out manually or through automated bots and can significantly impact the effectiveness and cost-efficiency of PPC campaigns.

Practical Example of Click Fraud:

A competitor repeatedly clicks on a rival’s PPC ads to exhaust their advertising budget, leading to increased costs without genuine leads or conversions.

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