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facebook appointment setting

Facebook Rolls Out ‘Appointments’ and Integrates them into Lead Ads

Facebook has announced the roll-out of an appointment setting feature aimed at creating sales leads. The appointment feature integrates directly to Facebook’s ‘Lead Advert’ product.

This gives prospects the ability to automatically book an appointment within the Facebook app. This could be for a consultation, vehicle test drive, venue visit, or for the salesperson to visit the prospect, amongst numerous other applications.

The process is fully automated with the salesperson receiving a notification that has the customer’s details and appointment time.

These leads will generally be more qualified than leads received from people filling in a form on a website. With Facebook’s 2 billion users, it assists in gaining better-quality sales leads while streamlining the setting up of an automated appointment. In certain businesses, such as estate agents, automated appointment setting is proving beneficial.