Z-Score

What is Z-Score?

What is Z-Score? Z-Score is a statistical measurement that indicates the number of standard deviations a data point is from the mean of a data set.

Explanation:

In marketing analytics, Z-scores can help identify outliers and understand data distribution, aiding in more informed decision-making.

Practical Example of Z-Score:

A marketing analyst uses Z-scores to identify exceptionally high or low performing campaigns compared to the average, allowing for targeted improvements.

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