Persona

What is Persona?

A Persona is a fictional character that represents a segment of a company’s target audience, based on market research and real data.

Explanation:
Creating personas helps businesses understand their customers’ needs, behaviours, and preferences, enabling more targeted and effective marketing strategies.

Practical Example:
A fitness brand develops
a persona named “Active Anna,” a 30-year-old professional who values health and fitness, guiding the brand’s content and product offerings.

Definition: Quality Content is content that is informative, engaging, and valuable to its target audience, meeting their needs and expectations.

Explanation: High-quality content is well-researched, original, and relevant, helping to build trust, authority, and engagement. It also improves SEO by encouraging longer visits and generating backlinks.

Practical Example: A blog post that provides detailed, actionable advice on digital marketing trends attracts readers, encourages social shares, and earns backlinks from other reputable sites.

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