Influencer

What is Influencer?

An Influencer is an individual who has the power to affect the purchasing decisions of others due to their authority, knowledge, position, or relationship with their audience.

Explanation:
Influencers often have a significant following on social media platforms and can drive engagement and sales through their recommendations and content.

Practical Example:
A fitness influencer promotes a new workout supplement to their followers, resulting in a spike in sales for the product.

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