Impression

What is Impression?

What is an Impression? An Impression is a measure of the number of times an ad or piece of content is displayed to users, regardless of whether it is clicked or not.

Explanation:

Impressions are important for understanding the reach of a campaign. A high number of impressions indicates that the content is being seen by many users.

Practical Example of Impressions:

A banner ad on a popular website receives 100,000 impressions, meaning it was displayed 100,000 times to visitors of the site.

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