Ad Retargeting

What is Ad Retargeting?

What is Ad Retargeting? Ad Retargeting is a digital marketing strategy that targets users who have previously visited a website but did not make a purchase.

Explanation:

Retargeting ads are shown to these users as they browse other sites, reminding them of the product they viewed, which can help convert them into customers.

Practical Example of Ad Retargeting:

A visitor leaves an online store without buying a product, then sees ads for that product on other websites, prompting them to return and complete the purchase.

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