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Facebook Is Testing Custom Audiences Based On Store Visits

Facebook Is Testing Custom Audiences Based On Store Visits

According to WERSM, Facebook is testing to create custom audiences for retailers targeting people who’ve been into their store, although Facebook hasn't confirmed this as yet. These are the types of audiences that could possibly be created: About a year ago, Facebook...

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Poor web sites lose brand loyalty

Poor web sites lose brand loyalty

internet users are growing more demanding and less forgiving, expecting Web sites and apps to perform faster than they did just three years ago. This is among the findings of a consumer survey from Apica, that sounds a clear call to action for organisations around the...

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EU’s Google Comparison-Shopping Site Judgement

EU’s Google Comparison-Shopping Site Judgement

(Wall Street Journal) Google’s smaller rivals see a lifeline in the European Union’s decision to fine the company €2.4 billion ($2.7 billion) and order the Google to remake its shopping service. Companies like British comparison shopping website Foundem.co.uk blame...

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LinkedIn Statistics

LinkedIn Statistics

Here are some statistics on LinkedIn: LinkedIn posts with images receive 200% more engagement than text-only posts. 98% of LinkedIn posts with images earn more comments than text-only posts. There are more than 450 million LinkedIn user accounts worldwide. The typical...

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LinkedIn Trends – A Growing Network

LinkedIn Trends – A Growing Network

By Christopher Smith, Sha-Izwe Communications, in an interview with Strategic Marketing Magazine (November 2016 issue) Are you finding your clients becoming more interested in your services on LinkedIn in terms of marketing their products and services? For how long...

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Google Search Index to Favour Mobile

Google Search Index to Favour Mobile

Google is to have separate indexing for mobile and desktop, with the mobile indexing becoming the primary Google index. This is because More than half of all searches are on mobile. Google has been working to make the user experience for mobile better by introducing...

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Shopping Coming to Instagram

Shopping Coming to Instagram

More than 80% of smartphone users in the US browse, research or compare products via a web browser or mobile app. While browsing is easy on mobile, finding more information about a specific product isn’t always as simple. In line with this, Instagram is testing a way...

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Increase in Social Media-based Attacks

Increase in Social Media-based Attacks

By ITWeb Cyber criminals are taking advantage of social media networks to spread malware and steal money from unsuspecting users. This is one of the biggest findings in the Easy Solutions 2016 Fraud Beat report. The report identifies the most recent and sophisticated...

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SA Facebook Users Reach 16 million and Twitter 7.7m

SA Facebook Users Reach 16 million and Twitter 7.7m

In the 2017 Social Media Landscape Survey, released by Michal Wronski and Arthur Goldstuck  Instagram has 3,5m users, up 31% from 2,7m users. Facebook has 16m users, 6% higher in 2016 of which 12m use Facebook on mobile. Twitter has grown 4% to 7.7m users. YouTube has...

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