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The Importance of Owning Your Digital Real Estate
Last week I was part of a discussion where a new agency had taken over from another digital agency on a Facebook marketing project. The old agency took the client’s Facebook page hostage, kicked off all page admins and refused to hand the page over to the new agency...
Keeping your Advertising Agency Accountable
Nowadays it seems common practice for advertising agencies to not fully spend the amount that the client allocates to them for digital advertising. Advertising agencies have always made a 16.5% commission on placing print adverts. This does not apply to digital...
When Should Marketing Be Viewed as an Investment?
When one thinks of an investment, one automatically thinks about return on investment. And when you think about an expense, you think of it as a cost where no actual monetary return is gained. As a result, it is common in a recession or economic downturn that...
Are hashtags a waste of time?
By Christopher Smith, account manager, Sha-Izwe Communications Simply put, no, hashtags are not a waste of time, but it depends on how you use them. Many people use irritating hashtags such as: #photooftheday, #followforfollow, #food, #love, #girl, #blue. These...
Developing an Online Marketing Strategy – Consistency
By Christopher Smith, account manager, Sha-Izwe Communications Part 5 of 5 In Part 5, and the final part of this series, we will look at one of the key elements of a successful marketing strategy, Consistency. Many times l have seen people start off with enthusiasm,...
Developing an Online Marketing Strategy – Using Online Adverts
By Christopher Smith, account manager, Sha-Izwe Communications Part 4 of 5 Using online advertising is a crucial part of an online marketing strategy. Online advertising helps to reach, research and understand your target audience better. In this article we take a...
Developing an Online Marketing Strategy: Developing a Content Plan
By Christopher Smith, account manager, Sha-Izwe Communications Part 3 of 5 Finding website and social media content can unexpectedly prove to be one of the most difficult parts of developing a content plan and certainly one of the most crucial. It is easy to start out...
Developing an Online Marketing Strategy: Looking at Each Platform Holistically
By Christopher Smith, account manager, Sha-Izwe Communications Part 2 of 5 In part two of our series "Developing an Online Marketing Strategy", we are going to look at the various platforms individually and holistically. Marketing can be quite daunting when we have so...
Developing an Online Marketing Strategy: Researching your Audience
By Christopher Smith, account manager, Sha-Izwe Communications Part 1 of 5 Researching your Audience In this five-part series on developing an online marketing strategy we focus on how a well defined strategy can help point your digital marketing efforts in the right...
Interesting Facts About Amazon
Here are some interesting facts about Amazon: Amazon has announced the acquisition of online pharmacy PillPack for a reported $1 billion entering the $400 billion U.S. prescription drug market. As a result, Amazon could be placing itself in a position of...