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The Importance of Owning Your Digital Real Estate

The Importance of Owning Your Digital Real Estate

Last week I was part of a discussion where a new agency had taken over from another digital agency on a Facebook marketing project. The old agency took the client’s Facebook page hostage, kicked off all page admins and refused to hand the page over to the new agency...

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Keeping your Advertising Agency Accountable

Keeping your Advertising Agency Accountable

Nowadays it seems common practice for advertising agencies to not fully spend the amount that the client allocates to them for digital advertising. Advertising agencies have always made a 16.5% commission on placing print adverts. This does not apply to digital...

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When Should Marketing Be Viewed as an Investment?

When Should Marketing Be Viewed as an Investment?

When one thinks of an investment, one automatically thinks about return on investment. And when you think about an expense, you think of it as a cost where no actual monetary return is gained. As a result, it is common in a recession or economic downturn that...

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Are hashtags a waste of time?

Are hashtags a waste of time?

By Christopher Smith, account manager, Sha-Izwe Communications Simply put, no, hashtags are not a waste of time, but it depends on how you use them. Many people use irritating hashtags such as: #photooftheday, #followforfollow, #food, #love, #girl, #blue. These...

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Developing an Online Marketing Strategy – Consistency

Developing an Online Marketing Strategy – Consistency

By Christopher Smith, account manager, Sha-Izwe Communications Part 5 of 5 In Part 5, and the final part of this series, we will look at one of the key elements of a successful marketing strategy, Consistency. Many times l have seen people start off with enthusiasm,...

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Interesting Facts About Amazon

Interesting Facts About Amazon

Here are some interesting facts about Amazon: Ama­zon has an­nounced the ac­qui­si­tion of on­line phar­macy Pill­Pack for a re­ported $1 bil­lion entering the $400 bil­lion U.S. pre­scrip­tion drug mar­ket. As a result, Amazon could be placing itself in a position of...

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