Programmatic Advertising

What is Programmatic Advertising?

What is Programmatic Advertising? Programmatic Advertising is the automated buying and selling of online ad space using algorithms and real-time bidding to target specific audiences.

Explanation:

This technology allows advertisers to efficiently reach their desired audience with personalized ads, optimizing ad spend and improving campaign performance.

Practical Example of Programmatic Advertising:

A travel agency uses programmatic advertising to target users who have recently searched for vacation destinations, showing them relevant ads for travel packages.

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