Lookalike Audience

What is Lookalike Audience?

What is a Lookalike Audience? A Lookalike Audience is a type of audience used in digital advertising that shares similar characteristics with your existing customers, created by algorithms analyzing data points.

Explanation:

Platforms like Facebook and Google Ads use lookalike audiences to help advertisers reach new potential customers who are likely to be interested in their products or services.

Practical Example of Lookalike Audience:

A fitness brand creates a lookalike audience based on their current customer list to target ads to users who have similar interests and behaviors, increasing the chances of new customer acquisition.

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