Interesting Facts About Amazon
Here are some interesting facts about Amazon: Amazon has announced the acquisition of online pharmacy PillPack for a reported $1 billion entering the $400 billion U.S. prescription drug market. As a result, Amazon could be placing itself in a position of having access to sensitive medical information. Amazon is working with Berkshire Hathaway and JPMorgan […]
Optimise Your Website for Voice Search
In 2019, Google voice search queries are estimated to increase by 35% and a quarter of 16-24 year olds already use voice search every day. There is an increasing number of voice recognition tools being made available. After numerous updates, Siri and Cortana, are becoming more user friendly and tech giants like Amazon’s Alexa and […]
Google to Target Mobile Page Speed Load Time
The speed of loading mobile websites on devices currently doesn’t impact mobile rankings. But Google will be updating the page speed ranking to specifically look at page loading speed. Google has released a page analysis tool for users to test their website and suggestions on what to fix. Tips: Make sure your website is mobile friendly. This […]
The Importance of Content Marketing
How to market to the ‘goldfish’ consumer A recent study showed that the average consumer visits over 2 500 websites per year. This is a lot of content for the consumer to take in. The study showed that video and rich content such as graphics and images kept the users attention on the website. […]
What’s next in 2018?
Dear clients, partners and suppliers, We wish to thank you for your support in our 30th year in business. This year has been one of our most exciting years to date. Ranging from data and marketing tools being made available to digital advertising, remarketing and automated sales-appointment setting, the marketing and advertising industries are being […]
LinkedIn’s New Algorithm Updates and How to Best Use Them
LinkedIn has remained a mysterious social network to many, being dubbed a sales and head-hunting network. With its recent updates, such as native video, LinkedIn is starting to become more of a ‘social’ network. Networking with other professionals has become easier and more attainable. Amplifying your content reach It may seem logical, but the more […]
Google, Facebook Tackle Misinformation in Wake of Las Vegas Shooting
(Wall Street Journal) Google and Facebook displayed false information in the wake of the Las Vegas shooting, again raising concerns over people’s ability to manipulate the heavily trafficked platforms for social media and news. The companies said they promptly deleted the material, which had been pulled from websites by algorithms searching for news about the […]
Twitter Extends 140-Character Limit
Twitter has extended its character limit of tweets to 280. Twitter will allow users to use the new character limit to its full extent, with user handles and media attachments excluded from the character count. User handles (@names) and media attachments (photos, GIFs, videos and polls) will no longer use up characters in characters in tweets. […]
WordPress Security Vulnerabilities September 2017
It has been found that hackers are able to attack fresh WordPress installs within 30 minutes of installation. The findings were given by Hanno Böck, who found a way attackers can use to find a WordPress website just 30 minutes. The vulnerability has come through the issuing of SSL certificates ironically. The attack would look […]
Facebook Is Testing Custom Audiences Based On Store Visits
According to WERSM, Facebook is testing to create custom audiences for retailers targeting people who’ve been into their store, although Facebook hasn’t confirmed this as yet. These are the types of audiences that could possibly be created: About a year ago, Facebook launched three new ad products for brick & mortar retailers – store locator, store […]
