Social Media Users South Africa 2024
Social media plays a vital role in shaping our lives, perceptions, and lifestyles in ways more than one. From the clothes we wear to the products and services we purchase and from the food we eat to the cars we buy, and everything in between and beyond is influenced by social media. This article will […]
Elon Musk to Generate an Estimated $3.4-Million per month with Verification Revenue Model
Elon Musk’s move to charge Twitter’s roughly 400 000 verified users $8 per month to have a blue tick (Twitter Blue subscription) indicating that their account is verified, and also to weed out fake accounts, will contribute about $3.2 million (R61 million) per month to the company’s income. Current and future changes and additions to […]
Hootsuite Releases Social Trends For 2022
Hootsuite has released its research covering social media trends for 2022. Whether you’re a creator, influencer, small business, start-up or a simple mom-and-pop operation, it is essential to closely watch social media trends and craft a business model to reap the benefits. This article covers the social media landscape and unearths some of the social […]
Master YouTube Advertising: A Comprehensive Guide for Marketers
Nearly 48 hours of videos are added every minute to YouTube. The platform has over 2 billion monthly active users, making it the hotspot for businesses of all sizes to advertise their brand, products, and services. However, the commercials need to adhere to YouTube Ads Guidelines before they can go live. If you’re looking to […]
The State of Digital Media
In 2022, we’re in an era where we all agree that social media, SEO, Google Ads, live and fresh websites are essential to all businesses these days. It used to be consumer brands or FMCG brands that needed social media. Now we hear ads that do the best on Facebook relate to lawyers, retirement homes […]
Are hashtags a waste of time?
By Christopher Smith Simply put, no, hashtags are not a waste of time, but it depends on how you use them. Many people use irritating hashtags such as: #photooftheday, #followforfollow, #food, #love, #girl, #blue. These hashtags are pointless. Thousands of photos use these hashtags each day, meaning that your photo is absorbed by thousands of […]
The Benefits to Using Remarketing as Part of your Marketing Strategy
Facebook provides a feature that will allow you to market to people who have visited your website. It is a simple code, known as a pixel, that is added by your web developer or staff member. They will require your website log-in details, which you should always have available and secure. Putting a pixel on […]
Facebook Rolls Out ‘Appointments’ and Integrates them into Lead Ads
Facebook has announced the roll-out of an appointment setting feature aimed at creating sales leads. The appointment feature integrates directly to Facebook’s ‘Lead Advert’ product. This gives prospects the ability to automatically book an appointment within the Facebook app. This could be for a consultation, vehicle test drive, venue visit, or for the salesperson to […]
Facebook Announces Major Changes to ‘Pages’ Organic Reach
Is this the end of the Facebook News Feed for pages? Summary: Businesses will no longer be able to benefit from Facebook organic reach. To achieve similar results as previously achieved with organic reach, companies will need to spend from about R2000pm upwards on boosted posts and clicks-to-website. Facebook ‘Lead’ Adverts and ‘Remarketing’ costs are […]
PR Agencies can be the new SEO Agencies of the Digital Revolution
Long gone are the days when companies would put Search Engine Optimisation (SEO) consultants on large retainers to increase both their website hits and Google presence. Google has made such drastic changes to their algorithms over the past few years that the recommendations that SEO consultants made to increase website visibility, now negatively affects website […]
