This is a huge question for online marketing or anyone who wants to rank well in Google. Us SEOs want backlinks from high-quality websites, even if it’s from our competitors. But do they still work? What is a backlink? A backlink is a link from one website to...
SEO has become a valuable digital marketing channel for many businesses in 2021. That said, SEO strategies that were proven to work in the past might not be effective anymore in today’s digital era. As the space is continuously evolving, adapting to the latest trends...
Every algorithm update released by Google is oriented towards improving the users’ experience. The Google Core Web Vitals Update, which the company rolls out a few times each year, always proves to be challenging. Search Liaison of Google, Danny Sullivan, said...
For many businesses, especially early-stage startups, it can be difficult to know where to spend your time and money. While there is no easy answer, one of the most effective ways to grow your brand is through an integrated marketing strategy that combines SEO (search...
The South African government issued a gazette on the weekend of 27th March stating that every SA website needs to include a link to https://sacoronavirus.co.za/ See 5.14 in PDF: http://www.gpwonline.co.za/Gazettes/Gazettes/43164_26-3_Telecommunications.pdf This...
It is natural that some companies are seeing it logical to cut their spending on Google ads or stop them completely in view of the current climate. Data from the US shows that there is a decline in clicks on ads. Since the pandemic in the US, conversion rates on...
