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How Google Actually Works

how google works

Google’s algorithm may seem like a mystery to many people, but in reality, it operates on a set of clear and well-defined principles. Understanding how Google works can help you optimise your website for improved Google rankings and ultimately drive more traffic to your site. So What Are The Important Ranking Factors? The Google algorithm […]

CSA Sha-Izwe is Gaining Popularity in The Enterprise SEO Industry

seo update

SEO is an industry that on the surface looks all about numbers. Algorithms, metrics, rankings, and so on and so forth. But at its heart, it’s a field that attempts to connect businesses with the true wants and needs of their customers. Companies need to realize that they need to look into the intangibles of […]

Do Backlinks Work in 2023?

Do Backlinks Work

This is a huge question for online marketing or anyone who wants to rank well in Google. We SEOs want backlinks from high-quality websites, even if it’s from our competitors. But do they still work? What is a backlink? A backlink is a link from one website to another. Backlinks are used to form a […]

CSA Sha-Izwe Named by Clutch as a Top 2021 SEO Company in South Africa

Top 2021 SEO Company in South Africa

SEO has become a valuable digital marketing channel for many businesses in 2021. That said, SEO strategies that were proven to work in the past might not be effective anymore in today’s digital era. As the space is continuously evolving, adapting to the latest trends will increase your chances of SEO success. At CSA Sha-Izwe, […]

How South African Websites Can Adapt To Google’s 2021 Core Web Vitals Update

core web vitals

Every algorithm update released by Google is oriented towards improving the users’ experience. The Google Core Web Vitals Update, which the company rolls out a few times each year, always proves to be challenging. Search Liaison of Google, Danny Sullivan, said that the second part of the update wasn’t yet complete in June. So the […]

Why Every Business Should Be Using SEO and PR

seo pr

For many businesses, especially early-stage startups, it can be difficult to know where to spend your time and money. While there is no easy answer, one of the most effective ways to grow your brand is through an integrated marketing strategy that combines SEO (search engine optimisation) with PR (public relations). Here are a few […]

Case Study on SA Coronavirus Government Portal Website and Google SEO

seo in 2021

The South African government issued a gazette on the weekend of 27th March stating that every SA website needs to include a link to https://sacoronavirus.co.za/ See 5.14 in PDF: http://www.gpwonline.co.za/Gazettes/Gazettes/43164_26-3_Telecommunications.pdf This https://sacoronavirus.co.za/ domain was registered on the 11th of March 2020 and the website was probably loaded a few days after that. By the 30th […]

Coronavirus: Changes We have Noticed to Google Ads & SEO

covid-19 google ads

It is natural that some companies are seeing it logical to cut their spending on Google ads or stop them completely in view of the current climate. Data from the US shows that there is a decline in clicks on ads. Since the pandemic in the US, conversion rates on Google ads have also fallen, […]

How to Write a Perfectly SEO-Optimised Article

how to write a perfectly google optimised article

In 2022, optimising your content for search engines is incredibly important and a practice many companies are not doing. As we know, search engines require content specifically in text form, and optimising this content for Google will ensure the Google crawlers understand the article better. It will also tell the search engine where to rank […]

Optimise Your Website for Voice Search

google voice search

In 2019, Google voice search queries are estimated to increase by 35% and a quarter of 16-24 year olds already use voice search every day. There is an increasing number of voice recognition tools being made available. After numerous updates, Siri and Cortana, are becoming more user friendly and tech giants like Amazon’s Alexa and […]