by Editor | Oct 26, 2021 | Search Engine Optimisation
SEO has become a valuable digital marketing channel for many businesses in 2021. That said, SEO strategies that were proven to work in the past might not be effective anymore in today’s digital era. As the space is continuously evolving, adapting to the latest trends...
by Editor | Aug 6, 2021 | Search Engine Optimisation
Every algorithm update released by Google is oriented towards improving the users’ experience. The Google Core Web Vitals Update, which the company rolls out a few times each year, always proves to be challenging. Search Liaison of Google, Danny Sullivan, said...
by Editor | Jul 6, 2021 | Search Engine Optimisation
For many businesses, especially early-stage startups, it can be difficult to know where to spend your time and money. While there is no easy answer, one of the most effective ways to grow your brand is through an integrated marketing strategy that combines SEO (search...
by Editor | Apr 7, 2020 | Search Engine Optimisation
The South African government issued a gazette on the weekend of 27th March stating that every SA website needs to include a link to https://sacoronavirus.co.za/ See 5.14 in PDF: http://www.gpwonline.co.za/Gazettes/Gazettes/43164_26-3_Telecommunications.pdf This...
by Editor | Mar 23, 2020 | Search Engine Optimisation
It is natural that some companies are seeing it logical to cut their spending on Google ads or stop them completely in view of the current climate. Data from the US shows that there is a decline in clicks on ads. Since the pandemic in the US, conversion rates on...
by Editor | Feb 27, 2018 | Search Engine Optimisation
In 2021, optimising your content for search engines is incredibly important and a practice many companies are not doing. As we know, search engines require content specifically in text form, and optimising this content for Google will ensure the Google crawlers...
