Developing an Online Marketing Strategy – Using Online Adverts
By Christopher Smith, account manager, Sha-Izwe Communications Part 4 of 5 Using online advertising is a crucial part of an online marketing strategy. Online advertising helps to reach, research and understand your target audience better. In this article we take a look at the different platforms available and why you should use them. Certain advertising platforms […]
Developing an Online Marketing Strategy: Developing a Content Plan
By Christopher Smith, account manager, Sha-Izwe Communications Part 3 of 5 Finding website and social media content can unexpectedly prove to be one of the most difficult parts of developing a content plan and certainly one of the most crucial. It is easy to start out but becomes a challenge as time goes by and you […]
Developing an Online Marketing Strategy: Looking at Each Platform Holistically
By Christopher Smith, account manager, Sha-Izwe Communications Part 2 of 5 In part two of our series “Developing an Online Marketing Strategy”, we are going to look at the various platforms individually and holistically. Marketing can be quite daunting when we have so many platforms that need to be running concurrently and functioning effectively. From Google […]
Developing an Online Marketing Strategy: Researching your Audience
By Christopher Smith, account manager, Sha-Izwe Communications Part 1 of 5 Researching your Audience In this five-part series on developing an online marketing strategy we focus on how a well defined strategy can help point your digital marketing efforts in the right direction with purpose and confidence – and not simply focus on boosted posts or […]
PR Agencies can be the new SEO Agencies of the Digital Revolution
Long gone are the days when companies would put Search Engine Optimisation (SEO) consultants on large retainers to increase both their website hits and Google presence. Google has made such drastic changes to their algorithms over the past few years that the recommendations that SEO consultants made to increase website visibility, now negatively affects website […]
