When one thinks of an investment, one automatically thinks about return on investment. And when you think about an expense, you think of it as a cost where no actual monetary return is gained. As a result, it is common in a recession or economic downturn that...
By Christopher Smith, account manager, Sha-Izwe Communications Part 5 of 5 In Part 5, and the final part of this series, we will look at one of the key elements of a successful marketing strategy, Consistency. Many times l have seen people start off with enthusiasm,...
By Christopher Smith, account manager, Sha-Izwe Communications Part 4 of 5 Using online advertising is a crucial part of an online marketing strategy. Online advertising helps to reach, research and understand your target audience better. In this article we take a...
By Christopher Smith, account manager, Sha-Izwe Communications Part 3 of 5 Finding website and social media content can unexpectedly prove to be one of the most difficult parts of developing a content plan and certainly one of the most crucial. It is easy to start out...
By Christopher Smith, account manager, Sha-Izwe Communications Part 2 of 5 In part two of our series “Developing an Online Marketing Strategy”, we are going to look at the various platforms individually and holistically. Marketing can be quite daunting...
By Christopher Smith, account manager, Sha-Izwe Communications Part 1 of 5 Researching your Audience In this five-part series on developing an online marketing strategy we focus on how a well defined strategy can help point your digital marketing efforts in the right...
