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15 Must-Subscribe Email Newsletters for Marketers to Stay Ahead of the Game

15 Must-Subscribe Email Newsletters for Marketers to Stay Ahead of the Game

Are you looking for the best email newsletters for marketers? Well, here are 15 of our top newsletters to subscribe to! Email newsletters are a great way for marketers to stay informed on the latest trends and best practices in the industry. With so many options available, it can be overwhelming to decide which ones […]

Master YouTube Advertising: A Comprehensive Guide for Marketers

youtube ads guidelines

Nearly 48 hours of videos are added every minute to YouTube. The platform has over 2 billion monthly active users, making it the hotspot for businesses of all sizes to advertise their brand, products, and services. However, the commercials need to adhere to YouTube Ads Guidelines before they can go live. If you’re looking to […]

Choosing an Automotive Marketing Agency in South Africa

automotive pr

The automotive industry in South Africa is a fiercely competitive market, with numerous brands vying for consumer attention. In such a cut-throat environment, partnering with a reliable and competent marketing company can make all the difference in setting your company apart from the competition. However, not all automotive marketing companies are equal in terms of […]

Digital Marketing Trends For 2022

Digital Marketing Trends 2020

As a digital marketing agency, it is important to continually monitor trends, review previous trends, and observe how they are being adopted or whether they are just a passing phase. From various research reports and surveys of tens of thousands of marketers in agencies and companies, we have compiled the following highlights from these reports.  […]

Marketing Tips For Wedding Venues in 2022

Marketing Tips For Wedding Venues

In this article, we will be exploring a few tips for marketing your wedding venue in 2022. Wedding venues boast some of the most beautiful, well-kept venues in the world. The care and investment that goes into getting them established can be extensive and a massive investment in time too. But without a healthy supply […]

The State of Digital Media

digital trends in 2019

In 2022, we’re in an era where we all agree that social media, SEO, Google Ads, live and fresh websites are essential to all businesses these days. It used to be consumer brands or FMCG brands that needed social media.  Now we hear ads that do the best on Facebook relate to lawyers, retirement homes […]

Keeping your Advertising Agency Accountable

used car salesman

Nowadays it seems common practice for advertising agencies to not fully spend the amount that the client allocates to them for digital advertising. Advertising agencies have always made a 16.5% commission on placing print adverts. This does not apply to digital adverts. If you as the client have control over your campaign, it will ensure […]

When Should Marketing Be Viewed as an Investment?

marketing as an investment roi

When one thinks of an investment, one automatically thinks about return on investment. And when you think about an expense, you think of it as a cost where no actual monetary return is gained. As a result, it is common in a recession or economic downturn that marketing is one of the first ‘expenses’ to […]

Developing an Online Marketing Strategy – Consistency


By Christopher Smith, account manager, Sha-Izwe Communications Part 5 of 5 In Part 5, and the final part of this series, we will look at one of the key elements of a successful marketing strategy, Consistency. Many times l have seen people start off with enthusiasm, but this quickly dwindles if the correct foundations are […]