by Editor | Sep 22, 2021 | Marketing Plan, Social Media
Nearly 48 hours of videos are added every minute to YouTube. The platform has over 2 billion monthly active users, making it the hotspot for businesses of all sizes to advertise their brand, products, and services. However, the commercials need to adhere to YouTube... 
by Editor | Aug 10, 2021 | PR (Public Relations)
With the intensity of the looting in South Africa increasing from about Monday 13th July and continuing for about a week, people took to Google to search using a number of concerning keywords such as “Molotov cocktails”, and “how to make a bomb”. Google Trends is a... 
by Editor | Aug 6, 2021 | Search Engine Optimisation
Every algorithm update released by Google is oriented towards improving the users’ experience. The Google Core Web Vitals Update, which it rolls out a few times each year, always proves to be an effort in that direction. The latest stream of updates by Google is... 
by Editor | Jul 6, 2021 | Search Engine Optimisation
For many businesses, especially early-stage startups, it can be difficult to know where to spend your time and money. While there is no easy answer, one of the most effective ways to grow your brand is through an integrated marketing strategy that combines SEO (search... 
by Editor | Mar 9, 2021 | Marketing Plan
The automotive industry in South Africa is increasingly competitive— it’s best to partner with a marketing company if you want your company to stand out from the competition. Unfortunately, not all automotive marketing companies are created equal. Consequently, it’s... 
by Editor | Sep 7, 2020 | PR (Public Relations)
When you don’t have the in-house resources to handle your PR or marketing, relying on a third-party vendor is a sure-fire way to successfully manage your relationships with your customers and the media. That being said, finding a reliable vendor is easier said than... 
by Editor | May 25, 2020 | PR (Public Relations)
Here at CSA Sha-Izwe, we know the importance of social media marketing for your business. We have experienced media relations journalists who help businesses of all shapes and sizes. As the leading public relations (PR) firm in Johannesburg, South Africa, we’re... 
by Editor | Apr 7, 2020 | Search Engine Optimisation
The South African government issued a gazette on the weekend of 27th March stating that every SA website needs to include a link to https://sacoronavirus.co.za/ See 5.14 in PDF: http://www.gpwonline.co.za/Gazettes/Gazettes/43164_26-3_Telecommunications.pdf This... 
by Editor | Mar 24, 2020 | Tips
A lot of workplaces in South Africa are preparing their workforce to work from home. For those who have never worked from home it can be tough to get into a routine and be productive. From distractions to using the correct web tools, here are some tips. Setting up... 
by Editor | Mar 23, 2020 | Search Engine Optimisation
It is natural that some companies are seeing it logical to cut their spending on Google ads or stop them completely in view of the current climate. Data from the US shows that there is a decline in clicks on ads. Since the pandemic in the US, conversion rates on... 
